AMAZON TO THE NEXT LEVEL
Jay Street Partners is a high-touch, data-driven strategy consultancy focused on guiding brands to achieve scale on the Amazon platform.
Our Team is comprised of Amazon and Industry experts with deep knowledge and cutting-edge, best-practices experience to help your eCommerce business soar to new heights. We work with brands new to Amazon to plan and launch effectively, help under-performing Amazon sellers refine focus and achieve growth, and advise established brands to optimize effectively and maximize results.
Strategy for Amazon
Jay Street Partners will help you determine the best Amazon strategy for your brand. We utilize a five-point audit to identify and develop an Amazon strategic plan, with a focus on Content, Advertising Operations, and Profitability, while outlining key performance indicators and deliverables.
Launch on Amazon
Jay Street Partners will establish and create your Seller Central or Vendor Central account. We create Product Detail Optimizations of product listings through Enhanced Brand Pages, and A+ Detail Pages inclusive of curated images, and video. We set up Amazon Brand Registry for the protection of trademark(s). We then monitor and clean up other third-party sellers of your product line. We also assist with the enforcement of minimum advertised pricing (MAP).
Full Service Account Management
Jay Street Partners will handle all day-to-day management of your Amazon account, including channel launch management, multi-channel supply planning and operational consulting, assortment strategy and planning, content monitoring and updating, and digital shelf monitoring and management.
We will oversee review management and optimization. We offer a dedicated account representative who creates outreach to drive customer reviews and personally handles all customer service issues/complaints to intercept negative reviews.
Advertising and Promotion
We begin with a thorough competitive audit including a keyword strategy review and spend analysis. A dedicated pay-per-click (PPC) specialist will manage your advertising spend and will increase your Amazon revenue return. We’ll help you identify keywords to target, while optimizing those keywords on your product listings, and will set the appropriate bid amounts to achieve your revenue and total advertising cost of sales (TACoS) targets
Using our advanced in-house analytics, we track and report PPC and Vendor Central / Seller Central sales monitoring through transparent real-time reporting.
From Prime Day to Coupons to Lightning Deals, we help you select and execute the best promotions for your brand. We handle the setup and post-campaign analysis of the promotion. We keep you aware of all new promotions and programs Amazon initiates on each platform.
Product Page Optimization and SEO
Listing optimization includes platform opportunity and category positioning analysis, deep-dive keyword research, creation and prioritization of keyword attributes in product descriptions and titles. We utilize off-platform SEO tools and backlinks to increase the customer traffic to your pages helping with organic page ranking and increased sales. Services also include creative asset optimization and AB testing.
Social Integration
We will conduct a social media audit. We will then assist you in building out your external social media strategy through the lens of driving Amazon traffic to your listings.
ABOUT JAY STREET
Jay Street Partners is your growth partner for the world’s largest marketplace, Amazon. We support, enable, and partner with brands to help them understand and scale their business on Amazon in the US and global markets. We fuse technology with strategy and creativity for sales growth and increased brand awareness on the Amazon platform.
It's a fast world and a fast marketplace, we are there 24/7/365.
LEADERSHIP
Founding Partner, Director of Amazon Strategy and Growth - LORI FIELDS
Lori is the founder of Jay Street Partners and, with her commitment towards building a high-touch boutique consultancy, guides the overall strategy for all of its brands to launch and scale their Amazon business. Lori’s deep knowledge, expertise, and understanding of the retail landscape comes from more than 20 years of experience in eCommerce and brand development. Lori intimately understands the importance of Amazon and is committed to guiding all Jay Street Partners clients reach their full potential on the channel. When not with clients or analyzing Amazon strategy, Lori is a multitasking single mom and avid kayaker.
Director of Client Project Management - AMY Nissanoff
After receiving her MBA from Columbia Business School, Amy began her corporate finance career in the consumer magazine publishing industry focused on m&a, as well as rigorous strategic and financial analysis. She later broadened her industry focus and worked as an independent business consultant for a range of companies.
Most recently, Amy has devoted her time developing specific expertise in Amazon marketing and analysis for Jay Street Partners where she now manages client accounts, including the design and optimization of paid search, to guide brands to scale on Amazon. In her spare time, you can find Amy on her Peloton bike
Client partners
READY TO EXPLORE?
If you are looking to launch on Amazon or looking to achieve a better return on your Amazon investment, we are here to help. Fill out the form for a free consultation on how we can build your Amazon business together. Case studies and/or references available upon request.
